![]() Helvetica is designed as a strong central series, with condensed and extended forms and extreme weights adapted and added later, a system which suited Linotype mechanical limitations and marketing philosophy, but which resulted in a family of weights that were not as well coordinated as they might have been. The Mergenthaler Linotype Company in New York, then a major stockholder of Linotype GmbH, adopted the design, and it rapidly became the most popular sanserif in the world, replacing Futura. Stempel AG, a major stockholder in Haas, reworked the design for Linotype GmbH in Frankfurt, a major stockholder in Stempel. The name was changed to Helvetica (an adaptation of Helvetia, the Latin name for Switzerland) by Walter Cunz when D. ![]() This typeface was initially released as Neue Haas Grotesk, and was designed in 1957 by Max Miedinger for the Haas’sche Schriftgiesserei (Haas Type Foundry) in Switzerland. ![]()
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